Wirral is backing the #binit4beaches campaign this summer

    If you’re planning on visiting one of the UK’s hundreds of designated bathing water beaches this year you might be shocked to find a wet wipe buried in the sand next to your picnic spot. It's unlikely it will have been left as litter; millions of wipes are wrongly flushed down the toilet every year and end up on our beaches.

    Wirral is backing the #binit4beaches campaign this summer, outlining the importance of binning wet wipes - not flushing them down the toilet.

    The range of wipes on the market increasing in line with this demand. The Marine Conservation Society's annual beach litter survey shows that the number of wet wipes found on UK beaches have echoed this trend, increasing by 700% over the last decade.

    “But my wet wipe says flushable on it?”

    Unfortunately, not everything does what it says on the packet. Water companies have a standard for what can be flushed safely down the toilet and wet wipes labelled as 'flushable' aren't passing it, because they don't break down quick enough once they've been flushed. 

    The #binit4beaches campaign is talking to families over the summer holidays about the importance of only flushing the 3P’s down the toilet; pee, poo and (toilet) paper and always putting wet wipes in the bin, whatever the packaging says.

    As well as binning wipes, you can also help increase awareness about the effects on the environment by sharing  this web page or using the #binit4beaches hashtag on social between the 14th and 20th August 2017.

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